https://www.flowersempowered.comRSS Feed for Finnley "Finn" FlowersenTue, 14 Jul 2026 00:00:00 +0100https://media.journoportfolio.com/users/512455/images/d1a2a5d4-b687-413b-9cdb-7f9b11626260.pngAs part of the Goblin Craft Club leadership team, I help create promotional materials for our meetups including this graphic that I repurposed for the Facebook event and announcement as well as Instagram.Tue, 14 Jul 2026 00:00:00 +0100https://media.journoportfolio.com/users/512455/images/d1a2a5d4-b687-413b-9cdb-7f9b11626260.pnghttps://media.journoportfolio.com/users/512455/images/688cef3b-0b25-493c-b5b3-4b43948f01a5.pngCreated using CanvaTue, 14 Jul 2026 00:00:00 +0100https://media.journoportfolio.com/users/512455/images/688cef3b-0b25-493c-b5b3-4b43948f01a5.pnghttps://media.journoportfolio.com/users/512455/uploads/8cb0b28b-1deb-4c25-990f-5d86803f1faa.pdfFri, 10 Jul 2026 00:00:00 +0100https://media.journoportfolio.com/users/512455/uploads/8cb0b28b-1deb-4c25-990f-5d86803f1faa.pdfhttps://media.journoportfolio.com/users/512455/images/b7448126-4bb5-4627-b777-f93355467343.pngFri, 10 Jul 2026 00:00:00 +0100https://media.journoportfolio.com/users/512455/images/b7448126-4bb5-4627-b777-f93355467343.pnghttps://youtu.be/cwNRVFJKiBA?si=ETtq7A3ZiW_LaVLmI helped coordinate this program, co-interviewed (via Zoom) our guest speaker, renowned poet Nikki Giovanni, and marketed the event, resulting in the highest attendance to an MLK Day celebration event to date, despite it having to be online due to the pandemic.Fri, 10 Jul 2026 00:00:00 +0100https://youtu.be/cwNRVFJKiBA?si=ETtq7A3ZiW_LaVLmhttps://youtu.be/rarBrpnUt0U?si=BEpCZPPKSuZZxY0iIn this interview, I share a little about the face mask project I managed during 2020, my role in helping create ERGs at the City, and my philosophy on communication being the basis of inclusive, equity and belonging work.Fri, 10 Jul 2026 00:00:00 +0100https://youtu.be/rarBrpnUt0U?si=BEpCZPPKSuZZxY0ihttps://youtu.be/ypydvyFHcgA?si=8V6s8gUCUNKDw7isFri, 10 Jul 2026 00:00:00 +0100https://youtu.be/ypydvyFHcgA?si=8V6s8gUCUNKDw7ishttps://media.journoportfolio.com/users/512455/uploads/af483cf3-9bc5-4fa4-9ff4-d8d0b8ad72ca.pdfAn accessibility checklist I created in partnership with several other coworkers across departments for the organization that went above and beyond my scope of duties because accessibility is very important to me.Fri, 10 Jul 2026 00:00:00 +0100https://media.journoportfolio.com/users/512455/uploads/af483cf3-9bc5-4fa4-9ff4-d8d0b8ad72ca.pdfhttps://media.journoportfolio.com/users/512455/uploads/1bed1136-e322-40ed-818d-d21a1482bc41.pdfFri, 10 Jul 2026 00:00:00 +0100https://media.journoportfolio.com/users/512455/uploads/1bed1136-e322-40ed-818d-d21a1482bc41.pdfhttps://www.greensboro-nc.gov/departments/human-rightsI lead a total re-brand of the Human Rights Department's website, and all the subpages associated with it, using the CMS SharePoint system with pre-built templates. I also updated and maintained the webpages.Thu, 09 Jul 2026 00:00:00 +0100https://www.greensboro-nc.gov/departments/human-rightshttps://user-kcmpnye.cld.bz/Human-Rights-Annual-Impact-Report-2020-2021The Annual Impact Report for City of Greensboro Human Rights Department for 2020-2021, which I collaborated on with our graphic designer as well as the Human Rights Department I was responsible for communications for. I am very proud of how this turned out because I lead the creative direction on this project and produced the copy from very minimal information I was given at the start of the project. I worked with staff to pull out more details and main themes as well as stories to make this report more inviting and interesting to read, rather than just sticking to dry facts and numbers.Thu, 09 Jul 2026 00:00:00 +0100https://user-kcmpnye.cld.bz/Human-Rights-Annual-Impact-Report-2020-2021https://prod.cdn.everyaction.com/emails/van/COMCH/COMCH/1/72777/Aiq2pucnm-C-W5B0DTSsHjk8ZpBGN1AGjc-y7qaAOvO_archiveA glitch had occurred in the system pairing folks' addresses to their legislators, and those who had filled out the advocacy form's signatures were not actually delivered to the government. In this email kicker (a follow-up to the original email, also shown) I explain what happened honestly and straight-forwardly, apologize for any inconvenience, and ask our audience to take a minute to take action again. This was really well received and we saw a high (45%) click to action.Thu, 09 Jul 2026 00:00:00 +0100https://prod.cdn.everyaction.com/emails/van/COMCH/COMCH/1/72777/Aiq2pucnm-C-W5B0DTSsHjk8ZpBGN1AGjc-y7qaAOvO_archivehttps://prod.cdn.everyaction.com/emails/van/COMCH/COMCH/1/72777/RnjdW7vlqZhhsxK0M9qugiXvVZXnrEIzpM_NOZzHDWA_archiveThis email was sent when the bill failed to advance further during this year's legislative session. It was important for the team to convey the sense of loss without also conveying hopelessness. It's a good example of delivering hard news to the audience but also motivating them to not give up hope and gear up to take action.Thu, 09 Jul 2026 00:00:00 +0100https://prod.cdn.everyaction.com/emails/van/COMCH/COMCH/1/72777/RnjdW7vlqZhhsxK0M9qugiXvVZXnrEIzpM_NOZzHDWA_archivehttps://docs.google.com/document/d/1nJKefC2AuW8I8HIjZaXbp_pC-hu9kJVy/editScenario planning for all the possible outcomes of a bill going through a committee, with A/B testing subject lines, CTA email to supporters (with a 36% ROI rate), and message to lawmakers (which was used in the action form).Thu, 09 Jul 2026 00:00:00 +0100https://docs.google.com/document/d/1nJKefC2AuW8I8HIjZaXbp_pC-hu9kJVy/edithttps://media.journoportfolio.com/users/512455/images/4c4ffe7e-6bb1-4fe0-a6e2-d12e99f4b60a.pngOne of the City of Greensboro Human Rights Department's most loved and best attended events in my time there. (Graphic was created by our graphic designer at my creative direction).Thu, 09 Jul 2026 00:00:00 +0100https://media.journoportfolio.com/users/512455/images/4c4ffe7e-6bb1-4fe0-a6e2-d12e99f4b60a.pnghttps://media.journoportfolio.com/users/512455/images/5e682ced-483b-4946-b542-3d51996b2c7c.pngCreated as part of a Meta acquisition campaign in partnership with our contractor Whole Whale. I was responsible for coordinating visual production and narrative. It was our highest ROI ad campaign to date.Thu, 09 Jul 2026 00:00:00 +0100https://media.journoportfolio.com/users/512455/images/5e682ced-483b-4946-b542-3d51996b2c7c.pnghttps://media.journoportfolio.com/users/512455/images/41e5b6e8-de64-4f63-85ca-7e77dfb72784.jpgThu, 09 Jul 2026 00:00:00 +0100https://media.journoportfolio.com/users/512455/images/41e5b6e8-de64-4f63-85ca-7e77dfb72784.jpghttps://media.journoportfolio.com/users/512455/images/dbfb3ce9-2222-444a-88f0-d2ba25058d64.pngCanva created and updated graphic to signal the bill's signage into law.Thu, 09 Jul 2026 00:00:00 +0100https://media.journoportfolio.com/users/512455/images/dbfb3ce9-2222-444a-88f0-d2ba25058d64.pnghttps://media.journoportfolio.com/users/512455/images/c09301db-4396-45b9-82ac-c1593c2966b6.pngCanva created and updated graphic to signal the bill's signage into law.Thu, 09 Jul 2026 00:00:00 +0100https://media.journoportfolio.com/users/512455/images/c09301db-4396-45b9-82ac-c1593c2966b6.pnghttps://mailchi.mp/553a0be8f6e6/splash-into-summer-with-the-greensboro-gistThis is one of the inaugural issues of the Greensboro Gist — the citywide newsletter that offers a short and sweet recap of the major City news and happenings with links to more details. You know, the Gist of things! A convenient way for subscribers to choose which items to skim or read more about.Wed, 08 Jul 2026 00:00:00 +0100https://mailchi.mp/553a0be8f6e6/splash-into-summer-with-the-greensboro-gisthttps://media.journoportfolio.com/users/512455/images/5cfa0861-cde9-4484-a0bb-8f7cfcd468e2.pngWed, 08 Jul 2026 00:00:00 +0100https://media.journoportfolio.com/users/512455/images/5cfa0861-cde9-4484-a0bb-8f7cfcd468e2.pnghttps://media.journoportfolio.com/users/512455/images/38a1792a-0e0c-40c0-8ac0-39d256c35fed.pngA version of the graphic to use for the biggest annual event in Massachusetts, one of the states whose communication needs I managed.Wed, 08 Jul 2026 00:00:00 +0100https://media.journoportfolio.com/users/512455/images/38a1792a-0e0c-40c0-8ac0-39d256c35fed.pnghttps://media.journoportfolio.com/users/512455/images/850cfb01-9200-479f-a334-517fc90fa3db.pngSecond variation of the Lobby Day graphic for social media and email use.Wed, 08 Jul 2026 00:00:00 +0100https://media.journoportfolio.com/users/512455/images/850cfb01-9200-479f-a334-517fc90fa3db.pnghttps://media.journoportfolio.com/users/512455/images/d7a9926b-7b88-4b22-b98d-15a4504f7454.pngGraphic created in tandem with the graphic designer. I was responsible for project management and the promotional marketing materials, vent creation in Every Action, and marketing emails to drive signups.Wed, 08 Jul 2026 00:00:00 +0100https://media.journoportfolio.com/users/512455/images/d7a9926b-7b88-4b22-b98d-15a4504f7454.pnghttps://media.journoportfolio.com/users/512455/images/2952c28e-a634-4fc6-8f0a-7f0e4dacb2b3.pngWed, 08 Jul 2026 00:00:00 +0100https://media.journoportfolio.com/users/512455/images/2952c28e-a634-4fc6-8f0a-7f0e4dacb2b3.pnghttps://media.journoportfolio.com/users/512455/images/65ff5d48-b510-43db-85fc-5a8b216f3066.pngWed, 08 Jul 2026 00:00:00 +0100https://media.journoportfolio.com/users/512455/images/65ff5d48-b510-43db-85fc-5a8b216f3066.pnghttps://mailchi.mp/2855e0b68478/the-gist-newsletter-september-2022?e=edc4ea174aWelcome to the Greensboro Gist, which offers a short and sweet recap of the major City news and happenings with links to more details. You know, the Gist of things! Choose which items to skim or read more about. We are currently hiring: Interested in working for the City of Greensboro? Autumn Park Area lane closures begin September 12 and will run through late November. Yanceyville Street will be closed between Lindsay Street and Summit Avenue through the end of September. Want to see a spe...Wed, 08 Jul 2026 00:00:00 +0100https://mailchi.mp/2855e0b68478/the-gist-newsletter-september-2022?e=edc4ea174ahttps://prod.cdn.everyaction.com/emails/van/COMCH/COMCH/1/72777/cKvyMWTVSjy3V0gBPpchebgtoeOppH1a1l7eBJtHsXF_archiveWed, 08 Jul 2026 00:00:00 +0100https://prod.cdn.everyaction.com/emails/van/COMCH/COMCH/1/72777/cKvyMWTVSjy3V0gBPpchebgtoeOppH1a1l7eBJtHsXF_archivehttps://media.journoportfolio.com/users/512455/uploads/69432952-d48d-4d3d-960a-d8e9a0efed45.pdfThis is a good example of a typical advocacy email I'd send during my time with Compassion & Choices to move our audience to action on a bill.Wed, 08 Jul 2026 00:00:00 +0100https://media.journoportfolio.com/users/512455/uploads/69432952-d48d-4d3d-960a-d8e9a0efed45.pdfhttps://media.journoportfolio.com/users/512455/uploads/34aceb40-16a9-4628-9c5e-5396d0227f0e.pdfWed, 08 Jul 2026 00:00:00 +0100https://media.journoportfolio.com/users/512455/uploads/34aceb40-16a9-4628-9c5e-5396d0227f0e.pdf